Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing company, announces an increased search engine optimization service for plastic surgeons, concentrating on on-line presence, client involvement, and practice development. Lauren's focus on ROI and passion for discovering the critical details that change campaigns from excellent to wonderful consist of creating a grand scale multivariate test structure using fractional factorial analysis for recognizing ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection approach for forecasting ROI prior to media investment.

A 25-year veteran in the healthcare advertising and marketing room, Tracey started her career as a company account person for a variety of pharma brands and later pioneered the advertising initiative to introduce a first-of-its kind site in the eyeglasses and eyecare room.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the market. She believes Underscore is the model for exactly how media and advertising companies should, and will, evolve in the future.

Steph has more than 20 years of pharma & life scientific researches company experience, with the majority of her job focused on introducing new products in new and existing groups varying from diabetes to unusual condition. Submit a testimonial to help others locate suggested advertising and marketing agencies.