Citadel, a specialist Fortress Surgeon Digital Marketing advertising company, announces an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, patient interaction, and practice growth. Lauren's focus on ROI and enthusiasm for finding the important information that transform projects from excellent to great consist of creating a grand scale multivariate examination framework making use of fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast strategy for forecasting ROI prior to media financial investment.

A 25-year veteran in the health care advertising and marketing space, Tracey started her career as a firm account individual for a variety of pharma brands and later pioneered the marketing initiative to launch a first-of-its kind site in the eyewear and eyecare room.

He leads a group of media approach, media planning, media buying and media implementation experts that collaboratively make certain that campaign objectives are attained in order to take full advantage of interactions and ROI. Lauren's career in electronic and media started in the 90's, just as electronic became a viable advertising and marketing network.

While at Underscore, she invested 3 years teaching Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail purchase.