Citadel, a specialist Fortress Surgeon Digital Marketing advertising firm, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, client engagement, and technique development. Lauren's concentrate on ROI and passion for discovering the vital information that change projects from great to great include establishing a grand range multivariate test framework using fractional factorial evaluation for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection method for anticipating ROI before media financial investment.

A 25-year veteran in the medical care marketing and advertising room, Tracey began her job as a company account person for a variety of pharma brand names and later on led the advertising and marketing effort to launch a first-of-its kind website in the eyeglasses and eyecare room.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the sector. She believes Underscore is the model for how media and marketing companies should, and will, evolve in the future.

While at Underscore, she invested 3 years educating Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail acquisition.