Citadel, a doctor Fortress Surgeon Digital Marketing marketing agency, introduces an increased SEO service for cosmetic surgeons, concentrating on on-line exposure, patient involvement, and technique development. Lauren's concentrate on ROI and enthusiasm for finding the critical details that transform campaigns from great to terrific consist of creating a grand range multivariate test framework making use of fractional factorial analysis for recognizing ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast strategy for predicting ROI prior to media investment.

A 25-year professional in the healthcare marketing and advertising space, Tracey started her occupation as a firm account person for a variety of pharma brands and later headed the advertising and marketing effort to launch a first-of-its kind website in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the market. She believes Underscore is the version for just how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Online search engine Advertising at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they identified just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.