Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising and marketing company, announces an increased search engine optimization solution for plastic surgeons, concentrating on on-line exposure, patient interaction, and practice growth. In her previous function as VP of Biddable Media Daga concentrated on the advertising of health and wellness & health brand names through all lifecycle stages: starting from scientific trial employment campaigns, with the pre-launch market-shaping, launch and promotional stage, ending with license expiry and marketing sunsetting.

One of things Martin enjoys most concerning his function is the opportunity to research and recognize the subtleties of both brand-new and well-known markets, and with expanding his understanding of them search for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the design for how media and marketing agencies should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Online search engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail purchase.