Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing agency, reveals an expanded search engine optimization service for cosmetic surgeons, concentrating on online presence, individual interaction, and practice development. Lauren's concentrate on ROI and enthusiasm for locating the crucial information that transform projects from great to excellent consist of creating a grand scale multivariate test structure using fractional factorial evaluation for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast method for predicting ROI before media financial investment.

A 25-year expert in the health care marketing and advertising area, Tracey started her profession as a company account person for a variety of pharma brand names and later led the advertising and marketing effort to launch a first-of-its kind website in the glasses and eyecare area.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the market. She thinks Underscore is the model for exactly how media and marketing firms should, and will, evolve in the future.

While at Underscore, she spent three years teaching Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.