Citadel, a doctor electronic advertising and marketing company, announces a broadened search engine optimization service for plastic surgeons, focusing on on-line presence, client engagement, and practice development. In her previous duty as VP of Biddable Media Daga concentrated on the advertising and marketing of health & health brands with all lifecycle stages: starting from scientific trial employment projects, through the pre-launch market-shaping, launch and marketing phase, ending with patent expiration and advertising and marketing sunsetting.

One of the important things Martin enjoys most concerning his function is the opportunity to study and recognize the subtleties of both recognized and new markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the industry. She thinks Underscore is the design for how media and marketing companies should, and will, progress in the future.

While at Underscore, she spent three years teaching Search Engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's audience base and show out ROI from Fortress Surgeon Digital Marketing media to retail purchase.