fortress surgeon digital marketing, a doctor digital marketing firm, announces a broadened search engine optimization service for plastic surgeons, concentrating on on-line exposure, individual involvement, and practice growth. Lauren's concentrate on ROI and enthusiasm for discovering the critical details that transform campaigns from excellent to wonderful consist of creating a grand scale multivariate test framework making use of fractional factorial evaluation for comprehending ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection strategy for forecasting ROI prior to media financial investment.

A 25-year expert in the health care marketing and advertising room, Tracey started her career as a company account person for an array of pharma brands and later on led the marketing initiative to introduce a first-of-its kind site in the glasses and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the sector. She thinks Underscore is the design for exactly how media and marketing firms should, and will, advance in the future.

While at Underscore, she invested three years teaching Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.