Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing firm, reveals an increased search engine optimization solution for cosmetic surgeons, concentrating on online exposure, individual interaction, and practice development. Lauren's concentrate on ROI and passion for finding the essential details that change campaigns from excellent to fantastic include creating a grand scale multivariate test framework utilizing fractional factorial analysis for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast approach for predicting ROI prior to media investment.

One of the things Martin takes pleasure in most concerning his function is the possibility to study and recognize the subtleties of both well established and new markets, and with expanding his understanding of them seek the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a basic distinction in the sector. She believes Underscore is the model for exactly how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years teaching Internet search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years ago, when they identified how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail purchase.