Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising and marketing company, introduces an increased search engine optimization service for plastic surgeons, focusing on on-line visibility, patient involvement, and practice development. Lauren's concentrate on ROI and enthusiasm for finding the essential information that transform projects from great to terrific consist of establishing a grand scale multivariate test framework utilizing fractional factorial evaluation for recognizing ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection method for anticipating ROI before media investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey started her job as a firm account person for an array of pharma brand names and later on spearheaded the advertising initiative to introduce a first-of-its kind portal in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the design for just how media and marketing firms should, and will, evolve in the future.

While at Underscore, she spent three years instructing Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.