Citadel, a specialist digital marketing company, reveals a broadened search engine optimization service for cosmetic surgeons, concentrating on online exposure, patient involvement, and method development. Lauren's concentrate on ROI and interest for locating the critical information that transform projects from excellent to terrific include establishing a grand range multivariate test structure making use of fractional factorial evaluation for understanding ROI capacity in Fortress Surgeon Digital Marketing media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection technique for predicting ROI prior to media investment.

Among the important things Martin delights in most about his function is the possibility to study and recognize the nuances of both well established and brand-new markets, and via growing his understanding of them search for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the version for just how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Online search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they figured out how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.