Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing firm, introduces a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, client engagement, and technique growth. Lauren's concentrate on ROI and interest for discovering the essential details that change projects from excellent to excellent include developing a grand scale multivariate examination framework using fractional factorial evaluation for understanding ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate technique for anticipating ROI prior to media investment.

One of the important things Martin delights in most concerning his duty is the opportunity to study and understand the subtleties of both established and new markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the market. She believes Underscore is the model for how media and advertising companies should, and will, develop in the future.

While at Underscore, she spent 3 years showing Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.