Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing agency, reveals a broadened SEO service for cosmetic surgeons, focusing on online exposure, patient interaction, and practice development. In her previous function as VP of Biddable Media Daga concentrated on the advertising and marketing of health & health brands via all lifecycle stages: starting from professional test employment projects, through the pre-launch market-shaping, launch and marketing stage, finishing with license expiration and advertising and marketing sunsetting.

A 25-year professional in the medical care advertising and marketing space, Tracey began her job as an agency account person for a variety of pharma brand names and later on headed the advertising and marketing effort to launch a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the version for exactly how media and marketing firms should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.