Fortress Surgeon Digital Marketing, a surgeon digital marketing agency, introduces an increased search engine optimization service for cosmetic surgeons, focusing on online visibility, person involvement, and technique development. Lauren's focus on ROI and interest for finding the vital details that change projects from great to fantastic consist of developing a grand scale multivariate test framework utilizing fractional factorial analysis for comprehending ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast strategy for forecasting ROI before media financial investment.

A 25-year professional in the health care advertising and marketing room, Tracey started her job as a company account person for an array of pharma brand names and later on pioneered the advertising and marketing effort to launch a first-of-its kind site in the glasses and eyecare area.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the industry. She thinks Underscore is the model for exactly how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she invested three years educating Online search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.