Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing firm, introduces an expanded search engine optimization solution for plastic surgeons, focusing on on-line visibility, client involvement, and practice growth. Lauren's focus on ROI and passion for finding the important details that transform projects from great to terrific consist of developing a grand scale multivariate test framework using fractional factorial evaluation for comprehending ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate strategy for anticipating ROI prior to media investment.

Among the things Martin appreciates most about his function is the opportunity to study and understand the subtleties of both brand-new and recognized markets, and with expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the industry. She thinks Underscore is the version for exactly how media and marketing agencies should, and will, progress in the future.

While at Underscore, she spent 3 years showing Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail acquisition.