Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, reveals an increased search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, person interaction, and practice development. Lauren's concentrate on ROI and enthusiasm for locating the critical information that transform projects from good to wonderful consist of establishing a grand scale multivariate test structure utilizing fractional factorial evaluation for recognizing ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection strategy for forecasting ROI prior to media investment.

One of the things Martin enjoys most regarding his role is the chance to research and recognize the nuances of both established and brand-new markets, and via expanding his understanding of them look for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the version for how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent three years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they determined exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.