Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising agency, announces an increased SEO solution for plastic surgeons, concentrating on online presence, patient involvement, and technique growth. Lauren's focus on ROI and interest for discovering the vital details that transform campaigns from great to great include establishing a grand range multivariate test structure using fractional factorial analysis for recognizing ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast approach for anticipating ROI before media investment.

A 25-year professional in the medical care advertising and marketing area, Tracey started her occupation as an agency account individual for a range of pharma brands and later headed the marketing initiative to launch a first-of-its kind website in the eyewear and eyecare room.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the model for just how media and marketing agencies should, and will, advance in the future.

While at Underscore, she invested 3 years showing Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from digital media to retail purchase.