A 2013 Pew Research Center study shows more than half don’t lean one way or another between the two words. Hispanic proved too narrow a term because it excluded people descended from South America’s largest country, Brazil. Portuguese, the primary language of Brazil, may not be Spanish, but it is also a Romance language—that is, it evolved from Latin, hence the term Latin America. Latin America is the part of the American continents south of the United States in which Spanish, Portuguese, or French is officially spoken (as a result of European colonialism). Over the last several decades, as the evolution—and some might say revolution—of American culture and politics has paved the way for more nuanced discussions about race and heritage, the discrepancies between the words have widened.

What does Latinx mean?

In popular use, Hispanic can generally be used to describe anyone from (or descended from) Spanish-speaking parts of Latin America, the Caribbean, or Spain itself. The word Hispanic can both refer to Spanish-speakers as well as people who don’t speak Spanish but still come from Spanish-speaking countries. For one example, Mexican-Americans living in the US can be described as Hispanics, no matter what language they speak. Latin American people usually refer to themselves by national origin and rarely as Latino as the region does not have a cohesive identity. Because of this, many Latin American scholars, journalists, and Indigenous-rights organizations have objected to the mass-media use of the word to refer to all people of Latin American background. Latino (masculine) and Latina (feminine) as a noun refer to people living in the United States who have cultural ties to Latin America.
The term caught on, and thanks in part to a boost in popularity from ads aired on Univision and during Spanish-language TV shows, Hispanic became a more broadly acceptable label. Today, Hispanic is still a commonly used term to refer to peoples of Hispanic origin. For example, the US recognizes Hispanic Heritage Month in September and October to celebrate people of Hispanic descent . In the mid-70s, a young Mexican-American government worker, Grace Flores-Hughes, and best free porn videos a diverse group of Spanish-speaking federal employees were tasked with selecting a word for a new federally defined heritage category for the 1980 US census. Their goal was to find a single term that encompassed the burgeoning Mexican, Cuban, and Puerto Rican populations in US states.
Latin America, extending from the deserts of northern Mexico to the icy wilds of Tierra del Fuego in Chile and Argentina, encompasses many diverse countries and peoples. Though most of these countries are largely Catholic and Spanish-speaking, thanks to a shared history of colonization by Spain, they have at least as many differences as they do similarities with each other. In the United States the terms "Hispanic" and "Latino" (or "Latina" for a woman; sometimes written as "Latinx" to be gender-neutral) were adopted in an attempt to loosely group immigrants and their descendants who hail from this part of the world. The terms are often used interchangeably, though the words can convey slightly different connotations.
But even today, Hispanic and Latino, or the gender-neutral Latinx, remain inherently entangled, and are still easily misused by even the most perspicacious student of geography. The most preferred descriptor, however, may be a person’s specific country of origin. A 2012 Pew Research poll found more than half most frequently use their country of descent to describe themselves, e.g., Mexican, Dominican, Cuban.

Census listed both terms together and specifically mentioned the Spanish-speaking countries/territories of the Caribbean but vaguely excluded non-Spanish speaking countries (many Brazilians, for example, were unsure whether to check the box). In day-to-day life, many Latin American immigrants and descendants simply prefer to state their countries of origin directly. A person who is Hispanic primarily comes from a Spanish-speaking country in South America and Central America.

When Hispanic and Latino overlap—and when they don’t

It’s easy to see why these two words are so often conflated and frequently confused. But Hispanic and Latino are properly used for different purposes, and describe qualities of two different populations that sometimes overlap and sometimes don’t.

As an adjective, the terms refer to things as having ties with Latin America. The term Hispanic usually includes Spaniards, whereas Latino as a noun often does not. While there are key differences in the definitions of Latino and Hispanic, many people who identify as both don’t have a preference between the two terms.
The list of countries described as Hispanic also includes two Caribbean islands (Puerto Rico and Cuba), Spain (although it’s not always included in some lists), and the Central African nation of Equatorial Guinea (Spanish is one of three official languages). But the term has received criticism because, as some detractors point out, nouns in Spanish are gendered. For example, there is nothing particularly female about a library (la biblioteca), or male about a museum (el museo), but as you can see, the nouns end with the gendered -o or -a. When nouns and the words that modify them refer to people, the gender inflection reflects the sex of the person described. The final vowels distinguish between the smart boy (el chico listo) and the smart girl (la chica lista). So Latinx has been viewed by some as an imperialistic effort originating in the US that breaks the rules of the Spanish language.
"Hispanic" is generally accepted as a narrower term that includes people only from Spanish-speaking Latin America, including those countries/territories of the Caribbean or from Spain itself. With this understanding, a Brazilian could be Latino and non-Hispanic, a Spaniard could be Hispanic and non-Latino, and a Colombian could use both terms. However, this is also an imperfect categorization, as there are many indigenous peoples from Spanish-speaking countries who do not identify with Spanish culture and do not speak the dominant language. The Stylebook limits the term Hispanic to people "from – or whose ancestors were from – a Spanish-speaking land or culture". The Stylebook definition of Latino includes not only people of Spanish-speaking ancestry, but also more generally includes persons "from – or whose ancestors were from – . . . Latin America". The Stylebook specifically lists "Brazilian" as an example of a group which can be considered Latino.