Fortress Surgeon Digital Marketing, a surgeon electronic marketing company, reveals an expanded SEO solution for plastic surgeons, focusing on on-line presence, patient interaction, and technique growth. Lauren's concentrate on ROI and passion for discovering the crucial information that transform campaigns from good to excellent include developing a grand scale multivariate examination framework making use of fractional factorial evaluation for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast method for anticipating ROI prior to media financial investment.

A 25-year veteran in the healthcare marketing and advertising area, Tracey started her profession as a firm account individual for a range of pharma brand names and later led the marketing initiative to introduce a first-of-its kind site in the glasses and eyecare space.

He leads a group of media approach, media planning, media buying and media implementation professionals who collaboratively make sure that campaign objectives are achieved in order to take full advantage of engagements and ROI. Lauren's job in digital and media began in the 90's, equally as electronic became a practical marketing channel.

While at Underscore, she spent 3 years instructing Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.