Fortress Surgeon Digital Marketing, a surgeon electronic marketing company, reveals an increased SEO service for cosmetic surgeons, concentrating on online exposure, patient engagement, and practice development. In her previous role as VP of Biddable Media Daga focused on the advertising and marketing of health and wellness & wellness brands with all lifecycle phases: starting from medical trial employment campaigns, through the pre-launch market-shaping, launch and marketing stage, ending with license expiry and advertising and marketing sunsetting.

A 25-year veteran in the medical care marketing and advertising space, Tracey began her career as a company account person for a range of pharma brands and later led the advertising effort to introduce a first-of-its kind site in the glasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential distinction in the sector. She thinks Underscore is the model for how media and advertising companies should, and will, develop in the future.

While at Underscore, she invested 3 years educating Internet search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail purchase.