Citadel, a doctor electronic marketing firm, announces an increased search engine optimization service for plastic surgeons, concentrating on online visibility, client engagement, and method growth. Lauren's focus on ROI and passion for finding the crucial details that change projects from good to great include developing a grand range multivariate test framework utilizing fractional factorial analysis for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a forecast approach for forecasting ROI before media financial investment.

A 25-year professional in the medical care advertising and marketing space, Tracey began her profession as an agency account person for an array of pharma brand names and later on pioneered the advertising and Fortress Surgeon Digital Marketing initiative to introduce a first-of-its kind website in the eyewear and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the version for how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.