Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising and marketing firm, introduces an expanded SEO service for cosmetic surgeons, concentrating on on-line visibility, patient engagement, and practice growth. Lauren's focus on ROI and interest for finding the critical details that change campaigns from good to great include creating a grand scale multivariate test framework utilizing fractional factorial analysis for recognizing ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast strategy for predicting ROI before media investment.

One of the important things Martin enjoys most regarding his function is the opportunity to research study and recognize the subtleties of both established and brand-new markets, and through growing his understanding of them try to find the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the design for how media and advertising agencies should, and will, develop in the future.

While at Underscore, she spent three years educating Online search engine Marketing at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they identified just how to map Nielsen data to Yahoo's target market base and show out ROI from digital media to retail purchase.