Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing agency, announces an increased SEO service for plastic surgeons, concentrating on on-line presence, person involvement, and method growth. Lauren's focus on ROI and interest for discovering the crucial details that transform campaigns from good to great consist of developing a grand scale multivariate test structure utilizing fractional factorial analysis for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast technique for predicting ROI prior to media investment.

A 25-year professional in the medical care marketing and advertising area, Tracey began her occupation as an agency account person for an array of pharma brands and later on led the advertising initiative to launch a first-of-its kind website in the eyewear and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the market. She believes Underscore is the design for how media and advertising firms should, and will, progress in the future.

While at Underscore, she invested 3 years instructing Online search engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.