Citadel, a specialist Fortress Surgeon Digital Marketing marketing agency, announces a broadened search engine optimization service for cosmetic surgeons, concentrating on on-line exposure, individual involvement, and technique development. Lauren's concentrate on ROI and interest for discovering the critical details that change projects from great to great include developing a grand scale multivariate test framework making use of fractional factorial evaluation for comprehending ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection method for forecasting ROI before media financial investment.

A 25-year professional in the health care marketing and advertising area, Tracey began her career as a company account person for a selection of pharma brand names and later on led the marketing effort to launch a first-of-its kind portal in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the sector. She believes Underscore is the design for exactly how media and advertising agencies should, and will, advance in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.