Citadel, a specialist electronic marketing agency, announces a broadened SEO solution for plastic surgeons, concentrating on on-line visibility, individual engagement, and method growth. Lauren's concentrate on ROI and interest for finding the important details that change campaigns from excellent to fantastic consist of creating a grand scale multivariate test framework utilizing fractional factorial evaluation for comprehending ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast approach for predicting ROI before media financial investment.

A 25-year expert in the health care marketing and advertising room, Tracey started her job as an agency account individual for a range of pharma brands and later led the advertising and marketing initiative to release a first-of-its kind site in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the version for just how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested 3 years educating Internet search engine Fortress Surgeon Digital Marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.