Fortress Surgeon Digital Marketing, a surgeon digital advertising firm, introduces an expanded search engine optimization solution for plastic surgeons, concentrating on on-line presence, individual involvement, and method growth. Lauren's concentrate on ROI and interest for locating the essential information that transform projects from excellent to terrific include establishing a grand range multivariate examination structure using fractional factorial analysis for comprehending ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate approach for predicting ROI before media investment.

Among the important things Martin delights in most regarding his role is the possibility to research and comprehend the nuances of both well established and new markets, and with growing his understanding of them seek the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the market. She thinks Underscore is the version for how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent three years educating Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.