Citadel, a Fortress Surgeon Digital Marketing electronic advertising firm, reveals a broadened SEO solution for cosmetic surgeons, concentrating on online exposure, client interaction, and method growth. Lauren's concentrate on ROI and interest for finding the essential information that transform projects from excellent to excellent include developing a grand scale multivariate test framework using fractional factorial evaluation for understanding ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast strategy for predicting ROI before media investment.

A 25-year expert in the medical care advertising and marketing room, Tracey began her occupation as an agency account person for a selection of pharma brand names and later headed the advertising initiative to introduce a first-of-its kind website in the glasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the sector. She thinks Underscore is the model for how media and marketing companies should, and will, progress in the future.

While at Underscore, she invested three years instructing Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years earlier, when they figured out exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail purchase.