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A 25-year veteran in the medical care marketing and advertising space, Tracey began her career as a company account individual for a range of pharma brands and later spearheaded the advertising and marketing effort to introduce a first-of-its kind site in the eyeglasses and eyecare area.
It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the version for exactly how media and advertising firms should, and will, advance in the future.
While at Underscore, she spent 3 years instructing Search Engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they identified exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.
A 25-year veteran in the medical care marketing and advertising space, Tracey began her career as a company account individual for a range of pharma brands and later spearheaded the advertising and marketing effort to introduce a first-of-its kind site in the eyeglasses and eyecare area.
It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the industry. She believes Underscore is the version for exactly how media and advertising firms should, and will, advance in the future.
While at Underscore, she spent 3 years instructing Search Engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they identified exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.