Citadel, a Fortress Surgeon Digital Marketing digital advertising agency, reveals an expanded SEO solution for plastic surgeons, focusing on on-line visibility, individual engagement, and technique development. Lauren's concentrate on ROI and interest for finding the crucial details that change projects from good to terrific consist of developing a grand range multivariate test framework using fractional factorial evaluation for understanding ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate approach for anticipating ROI prior to media investment.

A 25-year professional in the health care advertising and marketing room, Tracey began her occupation as a company account person for a selection of pharma brands and later pioneered the advertising and marketing effort to launch a first-of-its kind portal in the eyewear and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a basic distinction in the market. She thinks Underscore is the design for just how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she spent three years teaching Online search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they figured out how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.