Citadel, a Fortress Surgeon Digital Marketing digital advertising firm, announces a broadened search engine optimization solution for cosmetic surgeons, focusing on online presence, individual involvement, and technique growth. In her previous function as VP of Biddable Media Daga focused on the advertising of wellness & wellness brand names via all lifecycle stages: beginning with professional test recruitment projects, through the pre-launch market-shaping, launch and marketing stage, finishing with patent expiration and advertising and marketing sunsetting.

One of the important things Martin appreciates most regarding his role is the opportunity to research study and understand the nuances of both brand-new and well established markets, and through expanding his understanding of them look for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the model for exactly how media and advertising companies should, and will, progress in the future.

While at Underscore, she invested 3 years instructing Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they identified just how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.