Citadel, a cosmetic Fortress Surgeon Digital Marketing digital marketing company, announces a broadened search engine optimization service for plastic surgeons, concentrating on online exposure, person interaction, and practice development. Lauren's concentrate on ROI and interest for locating the essential details that change projects from good to wonderful include establishing a grand range multivariate test framework using fractional factorial analysis for comprehending ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast method for predicting ROI before media financial investment.

A 25-year expert in the health care advertising and marketing room, Tracey began her occupation as an agency account person for a variety of pharma brands and later on led the advertising and marketing initiative to release a first-of-its kind portal in the eyewear and eyecare area.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the sector. She believes Underscore is the version for exactly how media and marketing agencies should, and will, develop in the future.

While at Underscore, she invested three years educating Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.