Citadel, a specialist Fortress Surgeon Digital Marketing advertising company, announces a broadened SEO service for plastic surgeons, focusing on on-line presence, person engagement, and practice growth. Lauren's concentrate on ROI and interest for locating the vital information that change campaigns from great to wonderful include developing a grand range multivariate examination structure using fractional factorial evaluation for understanding ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate method for predicting ROI prior to media financial investment.

A 25-year veteran in the medical care advertising and marketing area, Tracey began her job as a company account person for a variety of pharma brand names and later spearheaded the marketing initiative to launch a first-of-its kind website in the glasses and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, an essential differentiation in the sector. She thinks Underscore is the model for just how media and advertising firms should, and will, progress in the future.

While at Underscore, she invested three years educating Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail purchase.