Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising agency, reveals an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line presence, individual involvement, and practice growth. Lauren's concentrate on ROI and passion for locating the essential information that transform campaigns from great to wonderful include creating a grand scale multivariate examination structure making use of fractional factorial analysis for comprehending ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast strategy for anticipating ROI prior to media investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey began her profession as a company account individual for a variety of pharma brand names and later on led the marketing initiative to introduce a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the market. She thinks Underscore is the version for how media and marketing firms should, and will, evolve in the future.

While at Underscore, she spent 3 years instructing Search Engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail purchase.