Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising and marketing firm, reveals a broadened SEO service for plastic surgeons, concentrating on on-line presence, individual interaction, and method growth. Lauren's focus on ROI and passion for locating the vital details that change projects from great to fantastic include developing a grand range multivariate examination structure using fractional factorial evaluation for recognizing ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate method for predicting ROI before media financial investment.

A 25-year veteran in the medical care marketing and advertising area, Tracey began her career as an agency account person for a range of pharma brand names and later spearheaded the advertising effort to release a first-of-its kind website in the eyeglasses and eyecare space.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the model for how media and advertising firms should, and will, develop in the future.

While at Underscore, she spent 3 years teaching Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they determined how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.