Fortress Surgeon Digital Marketing, a doctor electronic advertising firm, introduces a broadened SEO service for plastic surgeons, concentrating on online visibility, client engagement, and technique development. Lauren's focus on ROI and interest for locating the vital details that change campaigns from good to fantastic include developing a grand range multivariate examination framework using fractional factorial analysis for recognizing ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection strategy for forecasting ROI prior to media investment.

One of the things Martin enjoys most about his function is the opportunity to research and recognize the subtleties of both new and established markets, and through expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the model for exactly how media and advertising companies should, and will, progress in the future.

While at Underscore, she spent three years teaching Online search engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail purchase.