Citadel, a doctor electronic Fortress Surgeon Digital Marketing firm, introduces an increased search engine optimization service for cosmetic surgeons, concentrating on on-line exposure, person engagement, and method development. Lauren's concentrate on ROI and passion for discovering the important information that change campaigns from great to wonderful consist of creating a grand scale multivariate examination structure using fractional factorial analysis for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate technique for predicting ROI before media financial investment.

One of the things Martin delights in most regarding his function is the opportunity to study and recognize the subtleties of both well established and new markets, and through growing his understanding of them seek the Holy Grail of product-market fit.

He leads a team of media approach, media preparation, media acquiring and media execution professionals who collaboratively guarantee that campaign goals are accomplished in order to make the most of roi and involvements. Lauren's profession in electronic and media started in the 90's, equally as electronic came to be a viable marketing channel.

While at Underscore, she invested 3 years showing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they determined just how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.