Citadel, a doctor electronic advertising and marketing agency, introduces an increased SEO service for plastic surgeons, concentrating on on-line presence, client interaction, and practice growth. In her previous role as VP of Biddable Media Daga concentrated on the marketing of health and wellness & wellness brands through all lifecycle phases: beginning with professional trial recruitment campaigns, via the pre-launch market-shaping, launch and promotional stage, ending with patent expiration and marketing sunsetting.

A 25-year veteran in the medical care marketing and advertising area, Tracey began her profession as an agency account individual for an array of pharma brands and later on led the advertising and marketing effort to introduce a first-of-its kind website in the eyewear and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the industry. She thinks Underscore is the version for exactly how media and advertising firms should, and will, develop in the future.

While at Underscore, she spent three years showing Online search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they determined just how to map Nielsen information to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.