Fortress Surgeon Digital Marketing, a doctor electronic marketing company, reveals an expanded search engine optimization solution for cosmetic surgeons, concentrating on online visibility, individual involvement, and technique development. Lauren's concentrate on ROI and enthusiasm for finding the critical information that transform campaigns from great to fantastic include developing a grand range multivariate examination structure using fractional factorial analysis for understanding ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and developing an estimate technique for predicting ROI prior to media financial investment.

A 25-year expert in the medical care marketing and advertising area, Tracey started her career as an agency account person for a variety of pharma brand names and later pioneered the advertising initiative to release a first-of-its kind website in the eyeglasses and eyecare area.

He leads a group of media strategy, media planning, media purchasing and media implementation professionals who collaboratively ensure that project goals are accomplished in order to take full advantage of engagements and ROI. Lauren's career in electronic and media began in the 90's, equally as electronic became a viable marketing network.

While at Underscore, she invested 3 years teaching Online search engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.