Fortress Surgeon Digital Marketing, a doctor electronic marketing agency, announces an expanded SEO service for plastic surgeons, concentrating on on-line exposure, individual involvement, and method development. In her previous role as VP of Biddable Media Daga focused on the advertising of health and wellness & wellness brands with all lifecycle stages: starting from clinical trial recruitment projects, with the pre-launch market-shaping, launch and marketing phase, ending with license expiry and advertising and marketing sunsetting.

One of the important things Martin delights in most concerning his role is the chance to study and recognize the subtleties of both new and well-known markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental differentiation in the sector. She believes Underscore is the model for exactly how media and marketing agencies should, and will, progress in the future.

While at Underscore, she spent three years instructing Search Engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they found out exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.