Fortress Surgeon Digital Marketing, a specialist electronic marketing agency, announces a broadened search engine optimization service for plastic surgeons, concentrating on online exposure, individual interaction, and method growth. Lauren's focus on ROI and interest for finding the vital information that transform campaigns from great to fantastic include establishing a grand range multivariate test framework making use of fractional factorial analysis for understanding ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast method for forecasting ROI prior to media investment.

A 25-year professional in the health care marketing and advertising area, Tracey began her job as a firm account individual for a variety of pharma brands and later led the marketing initiative to launch a first-of-its kind portal in the eyeglasses and eyecare room.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the industry. She believes Underscore is the design for exactly how media and advertising agencies should, and will, progress in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they found out exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail purchase.