Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing firm, introduces an expanded search engine optimization service for cosmetic surgeons, concentrating on on-line exposure, client engagement, and method growth. In her previous duty as VP of Biddable Media Daga specialized in the advertising and marketing of health & wellness brand names via all lifecycle phases: beginning with scientific test recruitment campaigns, with the pre-launch market-shaping, launch and marketing stage, ending with license expiration and advertising sunsetting.

A 25-year professional in the health care marketing and advertising area, Tracey began her career as an agency account person for a selection of pharma brand names and later led the marketing effort to release a first-of-its kind site in the eyewear and eyecare area.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the model for just how media and marketing companies should, and will, evolve in the future.

While at Underscore, she invested 3 years showing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they identified how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.