Citadel, a Fortress Surgeon Digital Marketing digital advertising firm, reveals an increased search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, individual involvement, and method development. Lauren's concentrate on ROI and passion for locating the vital details that transform projects from excellent to terrific include creating a grand scale multivariate test structure utilizing fractional factorial evaluation for understanding ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection method for anticipating ROI prior to media investment.

A 25-year expert in the medical care marketing and advertising space, Tracey began her occupation as a company account individual for a variety of pharma brand names and later on led the marketing initiative to introduce a first-of-its kind site in the eyewear and eyecare space.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental distinction in the industry. She believes Underscore is the model for just how media and advertising and marketing agencies should, and will, progress in the future.

Steph has over two decades of pharma & life sciences firm experience, with most of her career focused on launching brand-new products in new and existing classifications varying from diabetes to unusual condition. Submit a testimonial to help others discover suggested advertising and marketing agencies.