Citadel, a specialist electronic advertising agency, announces a broadened SEO solution for plastic surgeons, focusing on on-line visibility, patient involvement, and practice growth. Lauren's focus on ROI and passion for finding the important information that change campaigns from excellent to great include creating a grand range multivariate test framework using fractional factorial evaluation for comprehending ROI capacity in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate technique for anticipating ROI before media financial investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey began her career as a company account individual for a selection of pharma brand names and later on led the advertising and fortress surgeon digital marketing effort to introduce a first-of-its kind site in the eyeglasses and eyecare room.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the design for how media and marketing companies should, and will, evolve in the future.

Steph has over two decades of pharma & life sciences company experience, with most of her job concentrated on launching brand-new products in new and existing categories ranging from diabetes to rare condition. Submit a review to aid others find advised marketing firms.