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A 25-year professional in the medical care advertising and marketing space, Tracey started her profession as an agency account individual for a range of pharma brand names and later headed the marketing initiative to release a first-of-its kind portal in the glasses and eyecare space.

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While at Underscore, she invested three years instructing Online search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail purchase.