Citadel, a doctor digital marketing agency, announces an increased search engine optimization service for plastic surgeons, concentrating on online presence, person engagement, and practice growth. In her previous role as VP of Biddable Media Daga concentrated on the advertising and marketing of health and wellness & health brands with all lifecycle stages: beginning with scientific trial recruitment projects, via the pre-launch market-shaping, launch and advertising phase, ending with patent expiration and advertising sunsetting.

A 25-year veteran in the health care marketing and advertising room, Tracey began her job as a firm account person for an array of pharma brand names and later on spearheaded the marketing initiative to launch a first-of-its kind site in the glasses and eyecare space.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the industry. She believes Underscore is the design for how media and advertising companies should, and will, advance in the future.

While at Underscore, she invested three years showing Search Engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.