Citadel, a doctor Fortress Surgeon Digital Marketing advertising agency, announces an expanded SEO service for cosmetic surgeons, concentrating on on-line presence, person engagement, and practice development. Lauren's focus on ROI and passion for discovering the crucial information that change projects from great to terrific include establishing a grand scale multivariate test framework using fractional factorial analysis for comprehending ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and establishing an estimate technique for predicting ROI before media financial investment.

Among the important things Martin appreciates most about his function is the opportunity to study and understand the subtleties of both brand-new and recognized markets, and through growing his understanding of them search for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the sector. She thinks Underscore is the version for just how media and advertising and marketing agencies should, and will, progress in the future.

While at Underscore, she spent three years showing Internet search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they found out exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail acquisition.