Fortress Surgeon Digital Marketing, a doctor digital marketing firm, reveals a broadened search engine optimization service for cosmetic surgeons, focusing on on-line visibility, patient involvement, and practice growth. Lauren's concentrate on ROI and interest for finding the crucial details that change projects from great to excellent include developing a grand range multivariate test structure using fractional factorial analysis for comprehending ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate technique for forecasting ROI prior to media financial investment.

One of things Martin delights in most about his duty is the chance to study and comprehend the subtleties of both recognized and brand-new markets, and via growing his understanding of them search for the Holy Grail of product-market fit.

He leads a team of media method, media planning, media acquiring and media implementation professionals that collaboratively guarantee that campaign objectives are attained in order to optimize roi and involvements. Lauren's occupation in digital and media began in the 90's, just as digital came to be a feasible advertising and marketing channel.

While at Underscore, she spent three years instructing Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they found out just how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail purchase.