Fortress Surgeon Digital Marketing, a doctor digital advertising company, announces an expanded SEO solution for cosmetic surgeons, concentrating on on-line presence, client involvement, and method development. In her previous function as VP of Biddable Media Daga focused on the advertising of health and wellness & wellness brand names with all lifecycle phases: starting from medical test recruitment campaigns, through the pre-launch market-shaping, launch and advertising stage, ending with patent expiry and advertising sunsetting.

One of the things Martin appreciates most regarding his duty is the opportunity to study and comprehend the subtleties of both well-known and new markets, and through growing his understanding of them search for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the industry. She thinks Underscore is the model for just how media and advertising firms should, and will, progress in the future.

While at Underscore, she invested three years educating Internet search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's target market base and verify out ROI from digital media to retail acquisition.