Fortress Surgeon Digital Marketing, a doctor digital marketing agency, announces a broadened search engine optimization service for plastic surgeons, focusing on online presence, individual interaction, and technique development. In her previous function as VP of Biddable Media Daga specialized in the advertising of health & wellness brands through all lifecycle phases: starting from medical trial employment campaigns, via the pre-launch market-shaping, launch and marketing phase, finishing with license expiration and advertising and marketing sunsetting.

A 25-year veteran in the medical care marketing and advertising room, Tracey began her career as a company account individual for a variety of pharma brands and later on spearheaded the advertising and marketing initiative to introduce a first-of-its kind site in the eyewear and eyecare area.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the model for how media and advertising firms should, and will, advance in the future.

While at Underscore, she spent 3 years showing Search Engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail purchase.