Citadel, a Fortress Surgeon Digital Marketing digital marketing firm, introduces an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, person interaction, and technique growth. Lauren's concentrate on ROI and interest for locating the critical information that transform campaigns from good to great consist of creating a grand range multivariate examination structure using fractional factorial evaluation for recognizing ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast approach for anticipating ROI prior to media financial investment.

A 25-year expert in the health care advertising and marketing space, Tracey began her profession as a company account individual for an array of pharma brands and later on pioneered the marketing initiative to launch a first-of-its kind website in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the sector. She thinks Underscore is the design for how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she spent 3 years instructing Internet search engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they identified how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail purchase.